Soft, structured, and impossibly striking — here’s how to recreate Rosemin’s most iconic eye look from day to night. All with a few curated essentials — and some professional tips along the way.
When we think of the most iconic eye looks, names like Alia Bhatt, Kanika Kapoor, and Amal Clooney come to mind—rimmed with dark kohl, sultry and eye-opening.
But the origins of kohl eyeliner go way farther back than these modern beauties. For centuries, kohl eyeliner has been a staple in Arab and South Asian beauty, worn as both a symbol of adornment and a ritual.
For Rosemin, eye makeup has always been the signature of her look.
“Growing up, I watched the women around me—my mother, my sister, my aunts, the elegant strangers on long-haul flights—use just a stroke of kohl or a flick of liner completely shifted the mood,” she says. “It stayed with me. That idea that with a simple swipe of kohl, your whole look can change.”
This philosophy is at the heart of the Rosemin Beauty eye collection. We’ve designed every product with intention to create impact without a whole vanity of makeup.
In this story:
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How to Get Rosemin’s Signature Eye
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How to Adjust the Look for Day and Night
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Expert Tips to Make Application Easy
Step #1-Build the Base with The Essentials Eyeshadow Palette
This essential palette is your starting point. The Brown Eyed Girl 16-shade palette includes toasted browns, radiant coppers, versatile nudes and deep espresso tones, to flatter medium to deep skin with golden or olive undertones.
The palette is designed to serve you from day to night, desk to dinner.
For daytime:
Stick to the soft matte taupes and warm transition shades like [insert shade names]. Blend a mid-tone shade like [insert shade names or …..] into the crease and apply a light shimmer [insert shade names] or satin shade [insert shade names] onto the lid for a subtle glow.
For evening:
Use deeper browns and bronzes to sculpt the outer corners. We love [insert shade names]. Add a shimmer shade to the center of the lid, and don't forget to sweep a dark matte along the lower lash line for definition. [insert shade names] is perfect for this.
Pro Tip: Think beyond a simple sweep of shadow. Start by sculpting with mid-tones in the crease, then deepen at the lash line to create a soft, flattering dimension.
Why You'll Love It: The ultra-fine pigment of these shadows delivers rich, intensive colour that stays in place all day. With a silky-smooth texture and a velvety matte finish, they are completely crease-proof, non-fading, and effortlessly long-wearing—no touch-ups needed.
Key Ingredients:
Shades: 10
Formulation: Powder
Step #2 - Define and Smudge with Velvet Glide Eyeliner
This ultra-creamy liner glides effortlessly across the lash line and waterline, perfect for achieving Rosemin's signature soft definition.
What makes it so easy to use is its smooth, velvety texture and creamy formulation. Even better? It sticks in place, so you don't have to worry about smudging or fading.
For daytime:
Tightline the upper waterline to make lashes appear fuller without any visible liner. For a more pronounced look, gently lift the lid and swipe from the inner to the outer corner. Smudge the line for a softer, smoky effect.
For evening:
Draw a fine line along the upper lash line and smudge it with a small brush or fingertip for a diffused, smoky effect. You can also smudge a bit under the lower lashes for added drama.
To softly lift the eye, concentrate your liner on the outer third of the lash line, then blend upward for a subtle, sculpted finish.
Pro tip: Use dark brown for a softer look during the day, and switch to black for night.
Why You'll Love It: It glides on like a gel but sets like a pencil—that's the magic. The formula has a smooth, feather-light texture, thanks to oil-derived lipids, which gives a rich, dimensional look without tugging. Plus, you get just enough time to blend before it sets, so you're never racing the clock.
Key Ingredients:
Shades: 5
Formulation: Gel
Step #3-Shape the Wing with Velvet Ink Liquid Eye Pen
If you prefer an eye pen to a pencil, then opt for the liquid eye pen. Rosemin's eye always has that subtle flick that lifts and elongates. This precision felt-tip pen makes it easy to create.
For daytime:
Draw a thin line as close to the lashes as possible, with a slight upward flick at the end.
For evening:
Build a bolder wing by stamping the tip where you want the flick to land, then connecting back to the lash line.
Instead of pulling at the skin, tilt your chin up slightly and keep your eyes open as you draw the wing. This allows the shape to follow your natural bone structure—for a flick that flatters your features.
Pro Tip: Focus your wing outward, not upward, if your eyes are deep-set or hooded.
Why You'll Love It: This isn't your average black liner. Midnight delivers that rich, ultra-matte finish with a depth that feels almost inked on. The pigment payoff is intense, but the application is easy—thanks to a fluid, saturated ink flow that glides on whether you're lining bare lids or layering over eyeshadow. It sets down smudge-proof and waterproof and stays with you for up to 24 hours (yes, really).
Key Ingredients: The blend of film formers and pigment provides a crisp, dramatic look without smudging. Micro-beads act like ball bearings, giving the finish that soft, ultra-matte effect makeup artists swear by.
Shades: Midnight black
Formulation: Liquid gel
Step #4-Curl with Intention: Infinite Lift Eyelash Curler
Never skip this step. A good curl instantly opens the eye and makes your mascara work even harder.
One of the best tips Rosemin shares from the many makeup artists she's worked with is to curl your lashes in three sections – base, middle, and tip. Hold for five seconds each, and you'll see a natural, C-shaped curve.
Step #5-Lift and Define with Velvet Lash Lift Mascara
This is the mascara that finishes the look—weightless, clump-free, and designed to hold curl while lengthening and volumizing.
For daytime:
One coat, focusing on separation and length.
For evening:
Layer two to three coats, using a zig-zag motion from root to tip to build volume.
Use the tip of your mascara wand to catch the inner and outer corner lashes—this opens up the eye beautifully, adding lift without the need for extra liner."
Pro Tip: Tightline with the Velvet Glide before mascara to give the illusion of a thicker lash line without looking overdone.
Bonus Final Step: Brighten+Balance with the Daily Radiance Correct & Conceal Duo
For your shadows and liners to remain the focal point of your look, the eye area needs a smooth, even-toned base. Rosemin swears by this duo as the essential prep step to lift darkness, correct pigmentation, and give concealer something to hold onto.
Colour Corrector:
Neutralizes blue, purple, or grey tones around the under-eye and inner corners—without looking orange or cakey. Formulated with rose hip oil, hyaluronic acid, caffeine, jojoba oil and vitamin C, the corrector preps your skin for application
Concealer:
Melts into the skin with a skin-like finish that stays put. Use it to brighten, smooth, and subtly lift.
"When the under-eye is balanced, everything else looks more polished—even if you're wearing minimal makeup."- Rosemin
Pro Tip: Apply corrector only where needed (typically inner corners and under the lash line), then layer a small amount of concealer on top. Use a damp sponge or your ring finger for the most natural finish.
“This step is my secret weapon. It makes my eyes look awake no matter where I am in the world, and it sets the stage for the rest of my makeup.” – Rosemin
The Wrap-Up: Minimal Moves, Maximum Impact
With just five simple steps, you’ve created Rosemin’s Signature Eye — polished, captivating and elegant. The Elegant Edit Routine is proof that less really can be more—especially when every product is doing the most behind the scenes.
Everything you need to recreate this look is available in our curated Eye Essentials Edit. Whether you're building a new routine or refining a favourite, these five tools work seamlessly together for effortless polish and all-day wear.